Time and again I look at people with many, many connections and wonder, how did they get them? Now rounding 2600 friends on FB, I can honestly say that I have personally contacted all those who sent friend requests. Some I friended because I like their work as artists; some because I like their job or the cause they're working on; some because I honestly identify with their outlook on life, even if they are in a universe far away from mine.
Social Media is, after all, the great promotion tool, but promoting what? Promoting everything from your morning coffee to the elation of creating a huge multi-media art work. [Sigh]. The central activity is getting the buzz out about the installation. I want people to know about it, to get as excited about it as I am about making it. There's something in me that tells me most people really want to hear about it, and that little cheering-on I get when someone RTs or Likes a post makes me glow.
The installation has to be experienced. How can I get people to breathe the same breath as I, see what I see, feel what I feel?
Perhaps the daily musings to it builds: A familiarity cements an identification with the struggles and successes a consuming endeavor demands. Or, an understanding develops rather than a presentation being absorbed on an intellectual level. Appealing to the heart rather than the mind is what's going on here, doing it through the dairy of a morphing concept is the vehicle.
I have often spoken about Jonas Mekas' film diary of Lithuanian-American immigrant life. It moves slowly, but it is a document that exists at the moment of its creation, without reflection: a raw, unconsidered moment of life lived to its fullest.
Social Media is, after all, the great promotion tool, but promoting what? Promoting everything from your morning coffee to the elation of creating a huge multi-media art work. [Sigh]. The central activity is getting the buzz out about the installation. I want people to know about it, to get as excited about it as I am about making it. There's something in me that tells me most people really want to hear about it, and that little cheering-on I get when someone RTs or Likes a post makes me glow.The installation has to be experienced. How can I get people to breathe the same breath as I, see what I see, feel what I feel?
Perhaps the daily musings to it builds: A familiarity cements an identification with the struggles and successes a consuming endeavor demands. Or, an understanding develops rather than a presentation being absorbed on an intellectual level. Appealing to the heart rather than the mind is what's going on here, doing it through the dairy of a morphing concept is the vehicle.
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| Jonas Mekas with his Bolex not far from the Anthology Film Archives he founded. |
